The Actual Work of Podcasting: What it Takes to Maintain a Successful Show
Unpacking the Realities Behind the Mic
Podcasts have exploded as one of the most powerful tools for building authority, growing audiences, and fueling business content engines. But if you’re considering launching a video podcast, it’s crucial to understand: the visible part, recording an episode, is just the tip of the iceberg. The true effort lies beneath the surface, in planning, editing, optimizing, and promoting. Let’s break down what it really takes to deliver one episode and maintain long-term consistency.
Picking Your Format: Solo or Interview: And Why It Matters
The first decision every podcaster faces is format. Will your show be a solo venture, or will you take the interview approach? Each path requires a different skillset and mindset.
For solo casts, being a natural talker is an asset; you can riff on topics, share expertise, and put yourself at the center of the story. But for interviews, the essential skill is listening, actively and attentively. Great interviewers don’t dominate the conversation; instead, as discussed, they “let that person go,” asking banger, quality questions, and shaping the narrative almost imperceptibly.
Many underestimate the true work of running an interview format. It’s not about talking the most; it’s about holding space for your guest, tracking the conversation’s flow, and planning your next question or redirection several moves ahead, almost like a chess match. This kind of effort is mentally exhausting, and rightly so. If you finish a session and aren’t tired, you may not be listening as deeply as you should. The art lies in building a framework where the guest’s story comes to the fore, with the host guiding but never overpowering.
Recording is Only 10%: The Critical Post-Production Elements
A common pitfall, especially for beginners, is believing recording is the hard part. In reality, it’s perhaps only 10% of the workload. After the microphones are off, the real grind begins.
Post-production tasks include:
Editing audio and (if relevant) video files for clarity, flow, and length
Formatting separate files for audio and video distribution
Creating eye-catching episode thumbnails, especially vital for YouTube performance
Writing detailed show notes, titles, and descriptions tailored with SEO best practices to increase discoverability
Including timestamps and relevant links for engagement and additional resources
Publish an episode without this attention to detail, and it will “die right there.” The days of “if you build it, they will come” are long gone.
Promotion: Clipping, Content, and Beyond
Modern podcasts don’t live solely on audio-feed platforms; they inhabit every corner of digital space. That means creating promotional assets is vital to reach and engage across more channels.
Popular promotional assets include:
Social clips and trailers that entice new listeners and foster engagement
Blog posts or email newsletters summarizing episode highlights
Instagram or LinkedIn carousels for visual platforms
“Spark” clips: those juicy, shareable snippets that ignite conversation and shares, the secret sauce for striving towards virality
The promotion process itself can add hours to your workflow, especially if your ambitions are high.
Consistency and Cadence: The Secret to Longevity
Perhaps the most overlooked ingredient in any podcast’s success is consistent output. Many ambitious creators enter planning to release weekly (or even twice weekly), only to burn out quickly when the workload piles up. Start slower than you think: bi-weekly or monthly, so you can remain consistent as you build your groove and systems. As Pete advises: whatever cadence you have in mind, cut it in half.
DIY vs. Hiring Pros: Know When to Seek Help
Should you take on all this yourself, or is it better to hire professionals? There’s no single answer. If you have the means, pros save you time (and therefore, money), help maintain objectivity, and bring technical polish. But if resources are tight, doing it yourself early on is fine, just be realistic about what you can sustain.
Success in podcasting is about more than having something to say, it’s building a process, prioritizing consistency, and letting go of perfectionism. Focus on your audience, plan your systems, and remember: progress beats perfection every time.
Check out the full, 24-minute, episode of OPP to learn more:
🎥 Watch on YouTube
🎙️ Audio
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Marnie Joseph [00:00:00]:
Have you ever thought about starting a podcast? I bet you have. And there's a good reason why podcasts are great. They're excellent for building authority, they're an amazing content engine for your business, but a lot of work goes into them. And if you're thinking about starting a podcast, you're gonna wanna watch the rest of this video today or listen to the rest of this episode today. Because today Pete and I are gonna break down everything that goes into publishing. Just one, one podcast episode.
Pete Joseph [00:00:35]:
And if we do our job, we're going to do everything we can to steer you away from doing this.
Marnie Joseph [00:00:42]:
No, we want people to make podcasts.
Pete Joseph [00:00:45]:
Oh, we do. I'm sorry. That's right, we do.
Marnie Joseph [00:00:47]:
Step one, of course, is recording your podcast. Figuring out, and this is of course, assuming that you've already thought about what type of podcast it is you want to do. Is it a solo cast? Is it an interview style podcast? If it's an interview style podcast, Pete has some advice for you.
Pete Joseph [00:01:06]:
For me, the best style interview podcast is when you have a person that's great at listening. I've seen some, we've seen some pretty interesting stuff. And some of the best people that come in and they're, they're pretty big hitters in the industry, they don't say much at all. Yeah, they just kind of walk in and you watch those guys just kind of, it's like watching them play pinball. They just kind of bonk, bonk, bonk. They give them just little bits of ideas, right. And they, they know what their guest is capable of.
Marnie Joseph [00:01:36]:
They've done the research banger questions.
Pete Joseph [00:01:39]:
Oh, they don't seem really.
Marnie Joseph [00:01:41]:
Quality question.
Pete Joseph [00:01:42]:
Quality questions to let that person just go. It's like you fill the tank and you start the engine and that thing just goes. And, and that's. To me, the, those are the best interviews I've seen. It's not so much. I have to rebut everything you say. It's not so much those, those have their place too. We call them the he said, she saids.
Pete Joseph [00:02:01]:
But to watch that true, that true interview where you're trying to get something out of somebody and just let them go, man. It's the people that can listen that to me are, are, are, are the.
Marnie Joseph [00:02:12]:
Yeah, yeah.
Pete Joseph [00:02:13]:
They win in that.
Marnie Joseph [00:02:14]:
They're the best. They're the ones that do it the best.
Pete Joseph [00:02:16]:
I'd say like out of that, like one that comes to mind. Daniel Hodges. Daniel Hodges.
Marnie Joseph [00:02:21]:
Great. Yeah.
Pete Joseph [00:02:22]:
Hodge Hodgcast. Sorry. Daniel Hodge. Daniel is, is incredible at that. Doing that. And I've seen the man sit there for four hours and just listen. Listen. And not just.
Pete Joseph [00:02:32]:
Just like.
Marnie Joseph [00:02:33]:
And then. And just kind of bump to your point. Yeah, right.
Pete Joseph [00:02:37]:
Just incredible. It's. That's what I like. I like a person that just kind of lets that person go.
Marnie Joseph [00:02:43]:
Well, oftentimes get clients that come in and they'll. They'll block off, you know, half a day or a day, and they'll want to record a bunch of episodes. And if you're the person, if it's your podcast and you're lining up interviews and you're going to interview, you know, and you're going to try to record two or three interviews, what you need to understand is that you're. It's work, right? You're. You're gonna be tired. And you should be tired because listening, and in particular, active listening, which is so important if you're. If you're. If you're going to have an interview podcast where you're interviewing guests, you have to be a good, active listener, and active listening is work, and you should be tired afterwards.
Pete Joseph [00:03:30]:
Well, it's. It's. People think that the. That the actual. The talking is the hard part, and it's not. It's not because you're playing a chess match in your head. The. The host is playing a chess match in his head of going, okay, this is where this is going.
Pete Joseph [00:03:44]:
And you have to be listening to what this person's saying the whole time, too, while also diagnosing, how do I get them here?
Marnie Joseph [00:03:49]:
Right?
Pete Joseph [00:03:50]:
And it could be four or five moves of having to align them, because you also don't want to be like, okay, enough of that. I want you to talk about this because you don't want to stifle that, right? So you have to. Like I said, it's that gentle ponging motion of just getting them to where you want them to be. And it's an art. It really is. And it's. Anybody that's going to come in and I feel that's like, oh, I'm great at Spy. I want to do this because I'm a.
Pete Joseph [00:04:13]:
I'm a talker. What's your podcast?
Marnie Joseph [00:04:17]:
Start a solo cast.
Pete Joseph [00:04:18]:
A solo cast. If you're a talker, start a diatribe. Solo cast, you just go and just rip off. But if it's an interview style, if you cannot, you know, listen twice as much as you speak, you're not. You shouldn't be hosting that.
Marnie Joseph [00:04:32]:
Two ears, one mouth.
Pete Joseph [00:04:34]:
Listen twice as much as you speak. And honestly, those are the most incredible podcasts like you go into it. It's not about, it shouldn't be about the host. Do us. Like I said, if you, if you're like that person that I have stuff to say, terrific. Do a solo cast.
Marnie Joseph [00:04:48]:
Yeah, absolutely.
Pete Joseph [00:04:49]:
There's nothing wrong with that. But if it's about you, other than your name on it, I guess. Yeah, just, just, just kind of think about what. Because it's also not going to be great for you and not going to be. It doesn't come across genuine and it's just, that's in the end what people really want. So if it's you just being solo and talking about yourself in a genuine. It'll work, right? Just do. What's the right podcast for you.
Pete Joseph [00:05:11]:
Yeah, is, is, I guess what we're just kind of getting at here.
Marnie Joseph [00:05:14]:
And you can do a mix of both. Right. You can do a podcast where you have solo episodes and then you do interview episodes as well. But understand that those are going to need to look very different and your approach to them is going to be different. When, when you're having an interview podcast and you're interviewing guests, it is all about the guests. It is not about you at all. So I, I think that it's hard,
Pete Joseph [00:05:39]:
it's hard for some people to do that and that.
Marnie Joseph [00:05:41]:
And that is difficult. And especially if you're using it for your business and for branding and for building your own personal brand. Well, then your strategy needs to be that you also work solo casts into that so that you are able to talk about yourself, talk about your business.
Pete Joseph [00:05:59]:
Going into this with just a strategy, not just. I like to talk back to the
Marnie Joseph [00:06:04]:
amount of work and our, our topic here, the amount of work that it takes to produce a podcast episode. Most people think that recording the episode is the hardest part. Like the work's done after you record the episode. And the reality is that that's only about 10% of your entire, like, production work that's done. Once you've recorded the episode. A lot of the work comes afterwards.
Pete Joseph [00:06:35]:
90, 90, 75% of the work comes afterwards.
Marnie Joseph [00:06:39]:
Yeah. Yeah. And I think I, I think that's hard for beginners to understand. I think a lot of people start podc, they feel like they need to do all of this pre work. And I'm. And pre production is incredibly important. It's crucial. You absolutely need to prepare and do your work ahead of time.
Marnie Joseph [00:06:57]:
Whether, you know, that is, you know, planning your show outline, making sure that your show, the content speaks to who your audience is. You know, all of that is critically important. However, it is simply 10% of what you actually need to do to publish a podcast episode. So we're gonna try to. We're gonna focus the majority of what we're talking about today on what happens after that. 10%.
Pete Joseph [00:07:28]:
So everybody likes the recording part. It's. So it's. And that's the. Think. That's my. My. That's where I am.
Pete Joseph [00:07:36]:
That's my. This is my world. So I get to see the fun part, right? Honestly, I get to see. I think it's. And I'm not saying that in a bad way, like, I'm saying it a great way. Like, I get that this is the exciting part. It's like when I was in a band, I remember going in the studio. It was a blast to go in and record your parts.
Pete Joseph [00:07:51]:
Then you had to mix them, and it was horrible. And because you had to make choices you didn't want to make, and you had to. You had to live with stuff you didn't like and. Or whatever it was. And it's. That's where the, like, the studio is an event. People do it. And I.
Pete Joseph [00:08:05]:
I don't try to represent my studio that way. I. I try to push it very much in a way of, you're here to work, we're here to knock out some stuff. We're here to do right this. We're not here to party because we want to get the best out of what it is, but we have a wonderful time. Everybody has incredible time here. But. Which is.
Pete Joseph [00:08:22]:
It's exciting. This is exciting stuff. The next part of it. And I'm. I'm saying this because I'm trying to explain how the next part of it becomes the real tedious work. It's when you start to dissect yourself. It's when you start to dissect the conversation. It's when you start to have feelings of, oh, God, I didn't like this, or this didn't go the way I thought, or, boy, I should have prepared more.
Pete Joseph [00:08:43]:
I shouldn't have. And there's really only one way to look at this and to do it right. There's two ways. One, you let somebody do it for you, which I recommend if you have the means to do it. It takes you out of the loop. It takes your mind out of it. It takes some of your personal feelings about stuff out of it, I. E.
Pete Joseph [00:09:04]:
Yourself. And it allows somebody else just kind of do that heavy lifting for you. One, they're going to be professionals. They're going to be able to move a lot quicker. You will get burnt out very, very fast on just the tediousness of trying to work through it. Let the pros do it if you have the means. And it just, it will take out a lot of that. The pain is really kind of what we see in it.
Pete Joseph [00:09:27]:
It's just, it's a very hard process and you can be looped into it. Don't feel that just because somebody else is doing it. You lose a lot of the control. You don't. That person will be able to process that for you in a way. For you to be able to look at it logically and say, boy, I like this section. I like that section for my reels. Which we know, let's be honest, this is what this is all about by letting a professional do that stuff.
Pete Joseph [00:09:54]:
And I'm even talking about like getting in front, like anything outside of a one person interview where it's a solo cam kind of at home. If you got Riverside remote, we get it. But if you can get in front of people and you can get a in person, it needs to be shot that way. So you talk it that way first. And then into having someone do your production, the weight that will be lifted off of the show and yourself will be immense to the point where it will then become fun. Right? It will only not just be fun when we're in the studio. And we look forward to that once every six weeks when we go in there. No, it'll be fun the whole time.
Marnie Joseph [00:10:27]:
Back to what actually goes into it, into the post production process. So I'm gonna go down and kind of explain what happens after you stop recording. After you stop recording, you have to edit it.
Pete Joseph [00:10:39]:
I didn't know we wanted to get that specific.
Marnie Joseph [00:10:42]:
Oh, no, I, I can get that specific. That's okay.
Pete Joseph [00:10:45]:
Yes, we have to edit because this
Marnie Joseph [00:10:47]:
is, to your point, your area, your, your world is the recording. My world is the what happens after the recording kind of.
Pete Joseph [00:10:55]:
That's true.
Marnie Joseph [00:10:56]:
It's kind of how we divide and conquer here. So we have to edit. You have to make sure that you have the right files for your distribution. So if this is a podcast that's going out via audio as well as video, you gotta make sure you have files for both. If it's going on YouTube, you need to make sure that you have a proper thumbnail for that. Uh, the thumbnail is one of the most important SEO markers for YouTube as far as how your video will perform. So you have to create an engaging thumbnail image. You have to make sure that you've written your title for your episode and your show notes or your YouTube description perfectly for discoverability.
Marnie Joseph [00:11:45]:
And what I mean by that is that you've got the right keywords worked into that writing that's going to help your show get discovered by audiences that are looking for shows like yours. I think a lot of what we see with folks that, you know, DIY their post production is they think they just, you know, finish their episode, they put it out there, they kind of skip over all this boring copywriting, keyword stuff and just kind of put it up there and they're done. And that's not going to get you anywhere. The days of being able to publish a podcast episode and have it go anywhere without proper search engine optimization, gone. If you just publish an episode, it dies right there. It doesn't go any further. So you do need to make sure that you've written your descriptions and your titles properly, that you have included your timestamps, that you have included all of the proper links for engagement, for where you want to drive your audience to. All of that is critically important.
Marnie Joseph [00:12:55]:
You're looking at about six to eight hours of work after you stop recording just to get all of that ready to go. And then you're looking at days with the work about, right? And then you're probably looking at, you're looking at more. Because we haven't even gotten into promotional asset creation. What we just talked about now are just your episode files and your episodes. Then you need to create promotional assets. So from each podcast episode we all want those clips, right?
Pete Joseph [00:13:27]:
That's what it's all about, isn't it?
Marnie Joseph [00:13:29]:
Clips are important.
Pete Joseph [00:13:30]:
Everybody wants the clips, baby. It's the clips.
Marnie Joseph [00:13:33]:
Everyone wants the clips. So the clips are critically important. So let's talk about social clipping. There are, you know, different kinds of, or different types of social clips. There are more trailer style social clips which the goal behind those clips are really to drive interest in the show as a whole and drive viewership of the show. Then there are more. So what, what we call, we like to call them sparks because they spark conversation or engagement style clips which are you take a, a juicy part of the podcast and clip that and put that out. And the intent there is, is to more drive social engagement around the clip.
Marnie Joseph [00:14:25]:
So you take, like I just said, a juicy part of the conversation, make a great clip out of it, write a great caption that sparks engagement, kind of. What do you think? Do you agree with this? Do you not agree with this? Say, say what you Feel, you know, to really drive those likes comments, and most importantly, shares. Sharing is a critical engagement metric within the social algorithms for how far your clips will actually move and whether or not they'll, they'll go viral or not. So if that juicy part of the conversation, you think it's juicy, but your audience doesn't and no one shares it. Not going anywhere.
Pete Joseph [00:15:09]:
Not juicy.
Marnie Joseph [00:15:10]:
But if your content is shareable, it's going to move. So other types of promotional assets that you may want to create for each podcast episode, you can turn each podcast episode into an email newsletter.
Pete Joseph [00:15:22]:
A blog post too.
Marnie Joseph [00:15:23]:
A blog post, exactly. You can create Instagram or LinkedIn carousels from a blog post, Always good at carousel. Or from a, from a podcast episode.
Pete Joseph [00:15:31]:
Always interesting. A carousel, yeah.
Marnie Joseph [00:15:33]:
So there's, there's all sorts of unique promotional assets that you can create beyond just, you know, the sort of talking head, viral podcast clips. So depending on how many of those promotional assets you want to create for each episode, then you're looking at more hours. So it's non stop. It really is incredibly time consuming to have a, a regular, a regularly published, like a weekly podcast. It's a lot more time consuming than people think.
Pete Joseph [00:16:05]:
We have a lot of people that come in, say we ask them about their cadences, and a lot of people go, I'm going to go every week. And I go, okay. And they usually go, oh no, no, I can handle, I can handle. And you go, okay, great. Who's going to be doing your stuff? You have a team doing your stuff. Oh no, it's me. And you're like, and we always wish the best, but we try to also temper expectations. It's kind of what we need to do.
Pete Joseph [00:16:28]:
But some people come in gung ho and a month and a half later they're just like, this is a lot harder than I thought. It's like, yeah, I mean, you have lives and jobs and things and we understand that. And we, we also work with people that this is their job and this is their life. And trust me that it is a professional podcaster job for them as it is for us. So just go into this in that sense of saying that no, it's going to be a big chunk of your time. It's going to be that, that car in the garage that you've been dying to restore for years, that you're like, boy, I didn't realize it was this hard. Yeah, that's that thing. It's many, many years.
Pete Joseph [00:17:01]:
And then maintenance and work and it's can be very fruitful and can be time consuming.
Marnie Joseph [00:17:07]:
Yeah. All good things.
Pete Joseph [00:17:10]:
All good things.
Marnie Joseph [00:17:11]:
All things worth it are time consuming.
Pete Joseph [00:17:13]:
And nothing comes easy. Nothing's worth anything comes easy.
Marnie Joseph [00:17:16]:
That's right.
Pete Joseph [00:17:17]:
But if you're gonna start, start with a cadence you know, you can keep with. Consistency is everything without consistency. Right. I'd much rather see you go once a month, twice a month, than, yeah, you know, fall off.
Marnie Joseph [00:17:28]:
I've got, like. I feel like I got something stuck in my.
Pete Joseph [00:17:31]:
We haven't had to do the Heimlichs yet.
Marnie Joseph [00:17:33]:
Could you give me the Heimlich if you had to?
Pete Joseph [00:17:35]:
Oh, I could Heimlich you.
Marnie Joseph [00:17:36]:
You think so?
Pete Joseph [00:17:37]:
You need a Heimlich, and I'll give you a Heimlich.
Marnie Joseph [00:17:39]:
Gonna give me a. Give me a Heimlichen.
Pete Joseph [00:17:44]:
Get up under that stern and go, Heimlich.
Marnie Joseph [00:17:46]:
We're definitely keeping this. Let's go back to advice.
Pete Joseph [00:17:48]:
Do you have a Heimlich and light? I like a Heimlich.
Marnie Joseph [00:17:51]:
A Heimlich in double zero.
Pete Joseph [00:17:52]:
The Heimlich and double zero.
Marnie Joseph [00:17:55]:
Let's go back to the advice we give. So you were saying, which is one of the key pieces of advice we give, which is consistency is probably the most important thing.
Pete Joseph [00:18:07]:
Start slower than you're expecting. I would definitely recommend that a lot of people come to us. I want to do two a week. I'm like, you're out of your tree. It's a lot of work. The big boys don't do that much. And it's like. And it's.
Pete Joseph [00:18:20]:
It's. I. We understand the excitement. We understand it. But our job is also temper to keep you going. If you can't come up with a pace, you feel good for a year, then increase it. Yeah, right. We've seen that as the best result.
Pete Joseph [00:18:33]:
You know, take it slow. Take it slow.
Marnie Joseph [00:18:36]:
That's critical. I think the other thing is to make sure that you've built a system that works for you.
Pete Joseph [00:18:42]:
You have weird voice now.
Marnie Joseph [00:18:44]:
Do I?
Pete Joseph [00:18:45]:
Yeah, it's like, do I sound a little froggy?
Marnie Joseph [00:18:49]:
Do I sound like Kermit?
Pete Joseph [00:18:50]:
You sound like that kid from Member from Little Rascals. Froggy. Remember that? That's what you sound like now. You sound like you were just coughing a lot.
Marnie Joseph [00:18:58]:
I was. The other piece of advice that we give a lot is to build a system that works for you that you're going to be able to stay consistent with before you start. Right. So a lot of people, they get excited. They get a couple episodes recorded, and they're like. They finish them and they're like, I'm going to put them out there.
Pete Joseph [00:19:16]:
They think they're Oprah, but they haven't
Marnie Joseph [00:19:19]:
put any type of system in place and they've got, they're not prepared at all, all to keep it going. Because the, the reality is, is that once you publish your first episode, it's on. You got to stay consistent after that. And like that treadmill starts and you got to stay running on it. So you have to have this.
Pete Joseph [00:19:39]:
You can't stop. It's like you adopted an animal. You're like, I got to feed it every day.
Marnie Joseph [00:19:42]:
Right?
Pete Joseph [00:19:43]:
Or I had a kid. You got to take care of this every day.
Marnie Joseph [00:19:46]:
You do?
Pete Joseph [00:19:47]:
Yeah. Is that how it works? Oh, Jesus.
Marnie Joseph [00:19:49]:
We don't have kids. We don't.
Pete Joseph [00:19:51]:
We have dogs. But where are they?
Marnie Joseph [00:19:52]:
Where are they right now? So I think those are the two biggest pieces of advice that we'd give is the consistency and the having a system in place.
Pete Joseph [00:20:03]:
Oh yeah, those two things. Don't even, don't even try until you have it laid out. Like, until you have almost all of your stuff built for like, let's say eight, 10 episodes. Like, know where that stuff's gonna land. And a lot of it could just be calendar based stuff, but like, if you're not at that point, like I said, system and then just consistency. So you know your stuff up front, you know how it lays in. Keep it simple. Whatever you come in with, I almost like, I'm gonna go every, I'm gonna go twice a week, every week.
Pete Joseph [00:20:31]:
Cut that in half. Everybody brings. I'm gonna go once a week, every week. Cut that in half. Go, go every other month. Go every other week. Go bi weekly. Right.
Pete Joseph [00:20:40]:
Like whatever you come in with in your head, cut it in half. Like, seriously, just for yourself.
Marnie Joseph [00:20:45]:
Yeah.
Pete Joseph [00:20:46]:
Whatever it is. Like, if my numbers. I'm gonna do two a week. Cut it in half. Oh, I should just do once a week, every week. Yeah, right. Because no matter what it is, it's just, it's. It's so too much.
Pete Joseph [00:20:57]:
That's my, like, I would guideline it that way. It's like your, your numbers at like Jenny Craig, right? This is how much I have to work with. Cut it back. I got a little more I could play around with here. Like, let's go in easy.
Marnie Joseph [00:21:07]:
Yeah.
Pete Joseph [00:21:08]:
Cut it by half. Whatever you think it is, cut your cadence by half. That's my advice. That's what I leave you with.
Marnie Joseph [00:21:13]:
The last thing is, is like, should you attempt to DIY this or should you hire professionals?
Pete Joseph [00:21:18]:
Oh, one more thing. I think too That's a great one, I think. Hire professionals, but also to the point where don't harp on stuff. Right. Like, you can only do so much. Right. Like, once you shoot that edit and once you shoot that podcast and that's out there, let it go. Move on to the next one.
Pete Joseph [00:21:34]:
It's like professional athletes, all the time, they talk about, like, they'll do an interception or drop a ball or whatever.
Marnie Joseph [00:21:39]:
It's gone.
Pete Joseph [00:21:39]:
They move on immediately. Yeah, it's gone. It never happened.
Marnie Joseph [00:21:42]:
They've forgotten about it.
Pete Joseph [00:21:43]:
That's how you need to be. We hear a lot of people to be like, oh, last time at this, or I didn't like the way I looked, or blah, blah, blah. And they can't get past it and it interferes with them every single episode thus on.
Marnie Joseph [00:21:53]:
Yeah.
Pete Joseph [00:21:54]:
Forget about dropping the ball, forget about the interception. Just move on to the next episode and you'll be. By the time that you. If you forget about it, you'll be six episodes deep. Like, it'll be so far in the. In the rear view, you won't even.
Marnie Joseph [00:22:08]:
Don't let the pursuit of perfection stop you from doing it.
Pete Joseph [00:22:11]:
I know, we sound like some sewer. Yeah, like somebody, like, seriously, like, yeah, don't.
Marnie Joseph [00:22:16]:
It's not going to be perfect. It's. It's never going to be perfect.
Pete Joseph [00:22:19]:
So it'll keep getting better and better and better. But if you hit perfection, there's no need to keep going then. Right.
Marnie Joseph [00:22:25]:
And if you get caught up on little things like how your hair looks or how that, like, it's just. You're never. You're not going to eat you up. You're. Yeah. You're not going to be successful in this because you're not going to be able to get past it and publish with regular consistency if you're so tied up in the little things. And that's. That's critical as far as, like, should you DIY this? Should you hire professionals? Like, obviously, we're in this business as professionals.
Marnie Joseph [00:22:54]:
We're on team. Hire professionals.
Pete Joseph [00:22:57]:
That said, if you have the means
Marnie Joseph [00:22:59]:
a hundred percent, if you're just trying to get started and you can diy, you know, as much of this on your own just to get you started and whatnot, great. By all means, do it. But go into it with realistic expectations on how much you're going to be able to do and what that cadence is going to look like and make sure that that's going to stay consistent.
Pete Joseph [00:23:21]:
And if you're doing it by yourself, cut it by a cut up. Even more. Cut it by two and then two again.
Marnie Joseph [00:23:26]:
Right.
Pete Joseph [00:23:27]:
Keep consistent no matter what you do to start. That's the number one thing. And if it's, if it looks like it's not enough and you feel that way, then you can always add more. Right. Slowing up looks worse than getting faster. Just always know that, yeah, you can increase price. Yeah, it's really hard to, you know, come back from decreasing. It just, it doesn't look good.
Pete Joseph [00:23:46]:
Right. It looks like you just came out of the chute too fast and that you just weren't all that.
Marnie Joseph [00:23:50]:
Right.
Pete Joseph [00:23:51]:
So let's, let's, let's keep it to where. Wow, he just. They're getting better. Rather than, oh, it fell off. Two ways of looking at it. So can I take us out?
Marnie Joseph [00:23:59]:
Yeah.
Pete Joseph [00:24:00]:
Guys, thanks so much for checking in to another edition of Opposite. I'm Pete.
Marnie Joseph [00:24:05]:
I'm Marn.
Pete Joseph [00:24:07]:
Check in for more advice on podcasting.
Marnie Joseph [00:24:10]:
Hit subscribe.
Pete Joseph [00:24:11]:
Hit subscribe.
Marnie Joseph [00:24:12]:
Like, yeah, subscribe to our channel. Drop your questions in the comments.
Pete Joseph [00:24:17]:
Yeah, we love talking to you guys. Like, reach out to us, let us know, do you have any questions, what your thoughts, how we're doing stuff, and
Marnie Joseph [00:24:23]:
if you do have a podcast and you're looking for professional help, hit us up. We're going to put the link in the comments we offer or the link in the show notes we offer a free 15 minute discovery. Call the link in there for that. Yep. Happy to talk to you.
Pete Joseph [00:24:37]:
We'll see you soon.
