Why Every Business Owner Should Start a Podcast
These days, it seems like everyone has a podcast, and there’s a reason for that. Podcasting has become one of the most effective tools for brand building, content marketing, and customer engagement. But this isn’t just a trend for influencers or big-name celebrities. In fact, for small businesses, service providers, and local brands, podcasting might just be the most valuable, and underutilized marketing channel available.
According to the IAB and PwC’s 2024 Internet Advertising Revenue Report, podcast advertising revenue increased by 26.4% year-over-year. This isn’t just a passing trend. It’s a signal that podcasting is becoming a media powerhouse. Business owners who adopt early stand to gain the most.
At Skutch Media, we specialize in producing, launching and growing podcasts for businesses. Here’s why a podcast should be at the heart of every business owner’s strategy:
SEO Tips for Podcasters: How to Increase Your Show's Reach
Here’s a harsh truth about podcasting that not everyone realizes, the success of your podcast can significantly benefit from Search Engine Optimization (SEO). Understanding how to effectively use SEO strategies, such as optimizing titles and descriptions, using appropriate tags, and capitalizing on the specific features of your distribution platforms, can take your podcast from a hobby to a revenue stream. If you’re wondering how to grow your podcast, read on for some professional SEO tips to get your podcast found.
The Impact Of Podcasts On The 2024 Presidential Election
As the consumption of digital media continues to evolve and change, podcasts have emerged as a significant force in shaping public conversation and opinion. We saw this clearly in the 2024 US Presidential election as candidates extensively leveraged this medium, marking a significant shift in how political content is consumed and disseminated. Notable appearances by President-elect Trump on The Joe Rogan Experience, and Vice-President Harris on Call Her Daddy made known the growing relevance of podcasts in political and societal discourse.
The Future of Podcasting: Trends to Know
If it seems like podcasting has blown up in popularity lately, that’s because it has. So how does one stay competitive as we look ahead? One thing is crucial for podcast creators and marketers aiming to grow and engage their audiences, and that is being at the forefront of emerging trends. In today’s blog we’ll explore some of the trends to watch as we look ahead to the future of podcasting.