Why Every Business Owner Should Start a Podcast
Update: This blog post is updated from it’s original publication in August of 2024
These days, it seems like everyone has a podcast, and there’s a reason for that. Podcasting has become one of the most effective tools for brand building, content marketing, and customer engagement. But this isn’t just a trend for influencers or big-name celebrities. In fact, for small businesses, service providers, and local brands, podcasting might just be the most valuable, and underutilized marketing channel available.
According to the IAB and PwC’s 2024 Internet Advertising Revenue Report, podcast advertising revenue increased by 26.4% year-over-year. This isn’t just a passing trend. It’s a signal that podcasting is becoming a media powerhouse. Business owners who adopt early stand to gain the most.
IAB and PwC’s 2024 Internet Advertising Revenue Report
At Skutch Media, we specialize in producing, launching and growing podcasts for businesses. Here’s why a podcast should be at the heart of every business owner’s strategy:
1. 🎙️ Your Podcast Is a Content Machine:
There is simply no better way to generate content across marketing channels for your business than a podcast. One well-produced and executed podcast episode can generate a months worth of marketing content:
Full and mid-length audio and video content
Short-form vertical video clips for TikTok, Instagram, LinkedIn, etc.
Blog posts and email newsletters
Quotes, memes, and more static content for your marketing channels
It’s not just a show—it’s a content machine. Our podcast development, production, and social media management services help you maximize every episode across channels.
We also offer a done-for-you podcast experience for businesses called the Signature Podcast Launch that includes everything a business needs to launch their podcast with confidence.
Podcast Content Re-purposed And Distributed Across Channels
2. Build Trust, Fast
The intimacy of podcasting creates a powerful bond between you and your audience. The ability to tell your brand story in your own voice isn’t limited to CEO’s of large companies who can afford complex production. Whatever industry you are in, your voice builds credibility and connection. A podcast positions you as a thought leader in your field, no matter what field that is, and gives people a reason to follow, engage, and buy.
3. Drive Visibility with Platform Distribution and SEO
Add distribution across Apple Podcasts, Spotify, and YouTube, and other podcast apps, and your content gets seen (and heard) far and wide.
Pair your podcast with a strong SEO strategy that includes repurposing your podcast content into blog posts for your website, and you’ll turn your podcast into a lead generator.
Learn more about our web development and SEO services.
4. Strengthen Relationships and Open Revenue Opportunities
Podcast interviews give you an easy, non-salesy way to network and connect with vendors, partners, and potential customers. It opens doors to potential business relationships, and guests will share the episodes they’re featured in, expanding your reach.
Additionally, podcasting opens the door for sponsorship opportunities, affiliate partnerships, brand and influencer collaborations, and advertising income.
5. It’s Easier Than You Think (With the Right Team)
Starting a podcast can feel intimidating, but that’s where we come in. Our Atlanta-based studio is fully sound-treated and equipped with pro-grade audio and video gear. Whether you shoot in-studio or with our Skutch Mobile unit, we handle the details, so you can focus on your message.
Not quite ready to go all in yet? Grab our Beginner’s Ultimate Guide to Podcasting, a 14-page step-by-step digital download. Or book our Podcasting Lab, a 90-minute private session where we teach you how to plan, launch, and grow your podcast, and shoot a test episode in our studio.
Don’t Wait to Start Your Business Podcast
Podcasting is one of the most powerful and cost-effective ways to generate content, build trust, and grow your visibility. With revenue and listenership on the rise, there’s never been a better time for businesses to get in the game.
Book your Signature Podcast Launch Consultation, or reach out to us for more information.
