Turning Conversations Into A Content Goldmine With Adrian Danila
Lessons in Content Utilization, Brand Building, and the Power of Consistent Podcasting from the first episode of Other People’s Podcast. A podcast about podcasting from Skutch Media.
The Power of Using Every Bit: The “Whole Animal” Approach
In the fast-paced world of content creation, many budding podcasters and even seasoned hosts miss a crucial point…maximizing the value of their content. On the premiere episode of the Other People’s Podcast (OPP), host Pete Joseph kicked things off by admiring guest Adrian Danila’s approach to content reuse, drawing a vivid analogy: “If you go out and hunt, you use every bit of that animal.” That philosophy extends seamlessly into the world of video podcasting.
For Adrian, leaving valuable content unused is akin to wasting resources. From transcriptions and reels to newsletters and social clips, his method is all about stretching the impact of every interview. “Each piece of content, you’re one post away from a million followers, from a million views,” Adrian observed. In today’s merit-based social media landscape, especially with platforms like TikTok and LinkedIn, a single thoughtfully repurposed piece can make all the difference.
Social Media Algorithms and Consistency: Quantity Meets Quality
Consistency is the engine that keeps Adrian’s content machine running. Contrary to conventional wisdom that warns against overposting, Adrian has seen success even when sharing multiple posts in a single day—sometimes four or more, even late at night. Numbers confirm his experience: a late-night post can attract hundreds of hits every minute.
But it’s not just about frequency; Adrian emphasizes the importance of striking the right content balance between educational, entertaining, and controversial elements. Virality, he says, happens when the “perfect mix” of these components aligns. In essence, the algorithm rewards consistency, relevance, and a dash of genuine emotion.
Building Thought Leadership Through Podcasts
Podcasting wasn’t always on Adrian’s radar. It started as a means for personal growth—honing public speaking skills and building industry visibility. But as he engaged more with the medium, Adrian identified an even bigger purpose: bridging the gap for those unable to attend industry conferences or networking events. With only a small fraction of professionals attending such conferences, podcasting became the platform to democratize access to insights and industry leadership.
“I could invite people that have interesting things to say, smart things to say. They have been there, have done that, to bring them to my podcast,” Adrian explained. By sharing these conversations widely, he offers others the opportunity to learn from leaders they might otherwise never encounter.
Getting Started: Just Hit Record
A recurring theme throughout this OPP episode is the importance of action over perfection. Many aspiring creators freeze at the prospect of technical setup, self-doubt about their on-camera presence, chase equipment they think they “need,” or spend a bunch of money on podcast coaching. Adrian and Pete both agree: the best way to start is simply to start.
Whether you record on your phone, use a free podcasting app, or sit in a professional studio, the secret is to get your voice out there. “It’ll be the worst episode you’ll ever do. And everything from that will be better,” Pete encouraged listeners, emphasizing the progression that comes with each episode. This mindset, akin to muscle building, means that improvement is inevitable with regular practice.
The ROI of Podcasting: Beyond Dollars and Followers
Podcasting is far more than a marketing tactic—it’s a driver of lasting opportunity and brand visibility. For Adrian, the ROI has taken many forms: memorable industry relationships, incoming client requests, and organic authority within his niche. “Content in general and podcast in particular is the difference between knocking on the door, soliciting business, and having business knocking on your door,” he shared.
Evergreen content, created and distributed with intention, continues to pay dividends long after publication—opening doors, driving inbound leads, and fostering community.
Actionable Takeaways: Maximize and Repurpose Everything
Record first, perfect later. Don’t let the pursuit of perfection stall your momentum.
Repurpose relentlessly. Every interview contains dozens of clips, posts, reels, and written insights.
Leverage social algorithms. Consistency and quality are key; educate, entertain, or challenge—and sometimes mix all three.
Focus on connection. Above all, podcasting is about people—your guests, your audience, and the new relationships you’ll form.
In a world brimming with content, those who extract the most value from their work set themselves apart. As Adrian’s story shows, it’s not where you begin, but the resourcefulness you bring to the table that counts.
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Pete Joseph [00:00:00]:
That's one of the biggest problems we have with people. A lot of people come in and that's really the reason we wanted to have you on. Because I've never seen anybody use every bit of that animal like you do. And I mean by the animal is if you go out and hunt, you use every bit of that animal, use every reel, you use every short, you use every piece of stuff. And we tell people all the time, if you're not utilizing to the point, the transcriptions to all of this stuff, if you're not using that, you're wasting your money, right? And I love that we always say all the time, whenever we see Adrian stuff pop up, we say all the time. That guy uses every bit of his content.
Adrian Danila [00:00:39]:
As anyone should. As anyone should. Each piece of content. With each piece of content, you're one post away from a million followers, from a million views, which is not nothing. There are single videos that went viral. And now the way, the way social media has been, it's the algorithms are working, right? And it started with Tik Tok and everybody's trying to keep up with them because they have the best algorithm by far. So now with literally zero followers, you could like post a piece of content and then just go viral. Which is incredible.
Adrian Danila [00:01:25]:
Like I never seen such a merit based society like social media is today. So to me, I'm thinking, how do I cram more content in? I'm looking at LinkedIn and I'm saying to myself, okay, of course I read various about opinions, right, that you should, you shouldn't exceed three posts a day. I'm so busy at times that I just can't stop myself to like, you know, post the four time, even if it's late at night. And I had this, you know, surprise to where I posted three times during the day and then the fourth time is like 9 or 10pm I just went to like a podcast like coming from here, super excited, it's late at night and I was saying to myself, okay, do I really want this to wait until tomorrow so I post about last night or do I just want to make it fresh like this is what happened and you'll be amazed. Like this is a 247 situation. It's a 247 business.
Pete Joseph [00:02:31]:
24 7, yes.
Adrian Danila [00:02:34]:
Because the content works when you sleep.
Pete Joseph [00:02:36]:
Yeah.
Adrian Danila [00:02:37]:
So pointing case, I, I shot a podcast with a friend, a good friend of mine. We went, we met in Austin. He was my guest on a pod. He lives in San Antonio. Tony Souza, if you hear this, this is you.
Pete Joseph [00:02:53]:
San Antonio Yeah.
Adrian Danila [00:02:55]:
So I shared this with Tony and I'm coming back. We didn't have video immediately available, Right. But we took a few shots, a few pictures. We had a common friend that actually hung out with us during the podcast. She actually watched the entire conversation, which also was very cool. And then I took one of those pictures and I posted. I posted like 11 at night on LinkedIn. And I'm looking at this stuff.
Adrian Danila [00:03:25]:
It's just like you, I guess, you know, you go to Vegas and you. So you see those, you know, slot machines, like those money start putting in, you just hit jackpot. And exactly like this happened. Like, literally I would getting, like, hundreds and hundreds of, like, hits per minute each minute. I would hit refresh, and it's like there's. There's, you know, 20 more likes. There's like 50, 60, 100 more impressions almost to midnight, right. People say, oh, don't post this too late.
Adrian Danila [00:03:54]:
Don't post this too early in a day. I don't think it really matters, like, if you have a piece of content that people deem interesting. Right. And it's not that, you know, has to be educational or fun. It could be either. Or I think, you know, you're looking at three categories here. One is going to be educational. The other one is going to be entertainment.
Adrian Danila [00:04:16]:
The third one is going to be controversial. If you're able to do the perfect portion, the perfect mix of the three, you kind of, like, I think that you could hit virality that way.
Pete Joseph [00:04:27]:
It's like the stars align, right?
Adrian Danila [00:04:28]:
Yeah, exactly. So with that, you know, it's kind of like a long. I've been, you know, waving from what you just said, because I'm. I'm eating the entire animal. You know, I don't leave anything on the table. I use everything. You know, we make guys, we make soap. You know, we use the balls.
Pete Joseph [00:04:46]:
We cover ourselves with the.
Adrian Danila [00:04:48]:
Absolutely. Yeah. And that's. That's the way everybody should do it. It's. It's a shame not to. Oh. And now that I am where I am today, I envision, like, even more stuff that I could do with the stuff that I have.
Adrian Danila [00:05:06]:
I'm. I'm sitting on a. I'm sitting on a pot of gold. Like, literally a gold mine of content and quality thoughts that I had from my. For my guests. And one of the things that I'm in process of doing is taking all the transcripts from. From all the episodes that I've done and actually upload them on, you know, on my website. So people that Actually search for some information that was talked about out there.
Adrian Danila [00:05:35]:
They don't have to watch an entire hour of content or, like, either interested in a specific guest of mine, previous guest. So they could just type in that name and find out, like, the transcript. And they could actually go to, like, searching by words or whatever, get really to the exact information because YouTube is not searchable that way. Yeah, so I'm making that available. We're going to make all the transcripts available, and I think there's a lot more to come. But I'm not sharing everything right now. Not because I don't want people to steal my secrets, but there's. There's more to share about what we're going to do with, with, you know, with those.
Adrian Danila [00:06:17]:
With those transcripts.
Pete Joseph [00:06:20]:
What prompted you to start podcasting? Like, were you into content before? Like, I mean, because when I met you and you walked in, you. You were pretty established. You have multiple pods now. You don't just have one.
Adrian Danila [00:06:32]:
So. Five.
Pete Joseph [00:06:34]:
Five.
Adrian Danila [00:06:35]:
Five. Yeah.
Pete Joseph [00:06:36]:
What started this, man? Why?
Adrian Danila [00:06:39]:
So, a few things, I think probably a number of them. 3. The first one was, at that time, I wanted to exercise speaking, public speaking. And then if you've never done public speaking, it's not like, you know, people break down your door inviting you to speak publicly. So those opportunities are very limited. But then I thought, well, the closest thing to public speaking would be like getting invited to a podcast because you talk to the host and then they record you and they put you out, you know, on the Internet. And maybe there's hundreds of thousands of people that see that content. So that's close enough to public speaking.
Adrian Danila [00:07:23]:
But I said, you know, those are also limited. There's only so many podcasts, period. And then if I'm talking about in my circle, multifamily, they're not that many. They seem like many, but, you know, you do like 20 interview podcasts. You're kind of done with the entire space. So I said, well, how about if I start my own? That was the next thought. So I could accelerate this. Because, you know, when it's your own, like, you just turn the, you know, you could do like solo.
Adrian Danila [00:07:54]:
You just flip the switch. Like, you just flip the switch and. And we're here. And just go, yeah, and you're right. You could go live. You could do many things with it. So that was one reason. Second reason is someone, a connection of mine on LinkedIn, wrote a post.
Adrian Danila [00:08:11]:
This was over a weekend. And he said in a post, hey, if you know someone or you think that you Have a great story, personal story, your story, you know, has something that people will want to hear. Reach out to me because I would love to be able to be the one telling your story. So I commented, I said, I have no idea if my story is in any way interesting, but I love to talk to you about it. So he reached out via DM and that was, and I went to his podcast and then after the podcast said, can you help me know you have such a great story, you should probably consider like, you know, having your own podcast. Okay, so that was number two. Number three was I was looking in our space at the time, this is 5ish years ago in a multi family. And I realized there's a void of all conversations and thought leadership and information, valuable information for people that are in a space to, to help themselves, to improve themselves, to be better.
Adrian Danila [00:09:29]:
I'm going to explain the industry structure this way. You have several industry conferences, right? But then there's a very reduced percentage of people in an industry to participate to those, I don't know, maybe less than 5%. So then if you're not in the room, you're not part of the conversation. Most of them, most of the conferences do not record anything. Yeah, they don't. So there's a lot of great content that's just dying. It's literally dying. Like you have the presenters, you know, they speak for 30 minutes an hour and that's it, it dies right there.
Adrian Danila [00:10:13]:
Which is, it's a shame, thousands of hours of content being wasted. So if you're not in that room, you don't get to participate or to be exposed. Companies, companies have like, you know, company wide events where people at the site level, at the property level get invited. They're typically, you know, once a quarter, two, three times a year. No more than that. There's nothing in between other than an email, other than an assignment. You got to take this like you're not building culture that way and you're not, you're not bringing value to your employees that way. So given this situation, I'm thinking, okay, well we could create content.
Adrian Danila [00:11:02]:
I could invite people that have interesting things to say, smart things to say. They have been there, have done that to bring them to my podcast, ask them questions, and then we put a content out there for those that typically would never have access to that particular individual to actually have a similar experience with the one that I had as a, as a host. So that's what made me start. This was about four years ago.
Pete Joseph [00:11:34]:
So within four years you've Gotten. You started with just the one?
Adrian Danila [00:11:37]:
I started with a one, and the first one I started was with a free Zoom account. So I had to, you know, make sure. And doing it on my laptop, I had to make sure that I'm only keeping it up less than 40 minutes, because that's all the free Zoom account gives you. If you want more than 40 minutes, you got to get the paid. I got. I upgraded to the paid one like, you know, six months or something, but that was it. You know, I knew I had 40 minutes. I had to keep it under 40 minutes and just recorded it on my.
Adrian Danila [00:12:08]:
And zero editing. Like, literally, I would take the Zoom call, upload it on, you know, upload it on. On YouTube, and that was my entire podcast.
Pete Joseph [00:12:17]:
It's funny, we. We talk with a lot of people and we see, you know, the gamut. We, we talk to some people like you that are very seasoned, some people that have close to a million followers, and then we'll speak with people that are just starting out, right? And what we try to tell every single person, because a lot of people, they'll. They'll go and they'll just be so paralyzed by the process of doing it, right? So they'll try to prep so much or get teachers or, you know, get all that, which is all great. I'm not saying anything that's bad about anything, but eventually you just got to start talking into the mic, right? Whether it's the free 40 minute version or whatever it is, we call it spitting. Unless you're spitting at the mic, you're not doing anything, right? Like, and it's, It's. It's wonderful to hear you just event. Just go, I just did it, right? I just, I just started doing it.
Pete Joseph [00:13:08]:
They said to me, you know, like, if I'm gonna do this, and it's like, hey, I got on, I got the free trial and I, I did it. And then eventually you upgraded. Now you. You recommend all the time people shoot in studios and you could see your arc, right, of how far it's come so quick. And it's pretty unbelievable. Like, I'm so happy we're able to have you on as our first, because I think you really do. When we think about people that like, really embody podcasting and using it for their business, which we haven't even gotten into yet, which is the main thing. It's unbelievable.
Pete Joseph [00:13:39]:
And like I said, man, you. You take it and hearing that story, people, people out there, please, if you have any ideas about doing this or whatever it is, just do it, do it. Start with your like. Like Adrian said, go in, use your computer, you get a basic free program, put it up, don't even worry about editing, and go. It'll be the worst episode you'll ever do. And everything from that will be better, right? I tell that people all the time. Your first one's the worst, and after that, it will be better.
Adrian Danila [00:14:10]:
You're absolutely right. It only goes up from there. And it's like, look, it's like building muscle. It really is. I'm over 200 episodes in, and the more, the more I do it and with everything that's happening, like, you know, outside of what I'm doing, like, you know, how YouTube changes and so many things, so many things. I, I still, I'm a young student of, of the game, really. I, I don't. I don't see myself as, like, you know, being like, super serial, super.
Adrian Danila [00:14:48]:
There's so much to learn. I learn every single day.
Pete Joseph [00:14:52]:
Speaking of that, what. Since you've started this, what has surprised you about podcasting? Like, what have you been like, whoa, I didn't see that coming?
Adrian Danila [00:15:01]:
I think what surprised me was in part the fact that I would travel out of town for conferences, for places, and people will recognize me from watching the podcast, from consuming my content.
Pete Joseph [00:15:18]:
So you become a little celebrity, in.
Adrian Danila [00:15:19]:
A sense, in a way. I call that like a baby celebrity. Right. I don't, I don't think too, too much about, you know, what I've accomplished in this space, but it's a lot for me, you know, it's a lot like when you, when you step into rooms or on a trade show floor at a huge conference. And like, every step of the way, like, you know, you will see someone that, you know, wants to wave at you, you know, shake hands, they know you. It's. It's not a small thing. Right.
Adrian Danila [00:15:52]:
You know. Oh, so this is industry wide. This is a country everywhere. In a country, pretty much. You see, I can't remember lately a single place where I would just kind of like, go incognito. Nobody knows what I'm. Who I am. Right.
Pete Joseph [00:16:06]:
What an incredible way to cut through. If you think about it, like, you go in and I'd like to kick. We're going to jump back to this. I want to get your background because we just, man, we. We were fired out of Cannon today. We knew what I. We went right in.
Adrian Danila [00:16:20]:
Of course, that's the way. That's. To me, that's the best way. Like, we don't start with a. You Know, like a formal introduction. Get right into it, brother.
Pete Joseph [00:16:27]:
Get right. And that's it. Those are my favorite. Right. Like it's a real talk, big time, you know, and, but I would like. We will just kind of say like in. Your background's pretty incredible. Like it's consultants, multifamily housing.
Pete Joseph [00:16:41]:
Where did that, how did that start, like when you came. Like, how did, how did that, how did you get into that field? Give a little background.
Adrian Danila [00:16:49]:
You may know my history in the United States.
Pete Joseph [00:16:51]:
No, no, just your history and getting into. Yeah, whatever you want us. Whatever.
Adrian Danila [00:16:55]:
Yeah, what's, what's, what's to make sure that I, you know, all I understand. How far back should I go?
Pete Joseph [00:17:01]:
I was born back now. Whatever. Where does Adrian's story start? For Adrian, Yes.
Adrian Danila [00:17:07]:
So my, the second part of my life, which is, you know, me in United states, started in 2003. I was fortunate enough that I, I was the beneficiary of a program us, The US Diversity visa. We came in Romania. My previous life. I was a, an attorney. I, I went to law school. Graduated. Yeah.
Adrian Danila [00:17:32]:
And passed my bar exam. Never practiced as an attorney, but as a legal. As a legal counselor for a couple of like government entities. I worked for a few years. So we came here. I speak in English.
Pete Joseph [00:17:44]:
You didn't speak any English.
Adrian Danila [00:17:46]:
I knew about like 30, 40 words, but I wouldn't like, see them on a camera.
Pete Joseph [00:17:51]:
All the words everybody gets to know first.
Adrian Danila [00:17:53]:
Exactly. The words everybody learns first in a language, right? And imagine you're new to the country, you're new to, you know, the new customs, how people do things and everything. And then you have to learn everything, learn the customs, learn your ways around, learn the language. And also you got to work too, you know, because when someone looks at you, you don't speak the language, you don't have any background. Like, they don't have anybody to, you know, call to check on, on you for references. So this, the first six months were, you know, a little, I'll say, interesting, challenging, but nothing like, you know, nothing out of the, you know, ordinary. It's just, you know, your regular immigrant story. I used to work with, you know, folks that helped us when we first got here.
Adrian Danila [00:18:42]:
I, you know, we used to do construction. So, you know, we made a living. And then six months in, I got a part time job or apartment community. Then the next 20 years I moved my way up from like groundskeeper move up the ladder up until I was, I became my vice president of maintenance and facilities for a company that owned and managed 32,000 apartments. Wow. That was the largest portfolio, the reversal. And then after I've done that, the company sold to another company and I helped with the transition. After the transition was done, they laid me off because it didn't make sense for them to, like, have me travel overseap portfolios on the West Coast.
Adrian Danila [00:19:27]:
They already had people there. Another time I said, I kind of like, reach the top of what I could reach in my line of work. I say I'm gonna try now to make an impact for more companies. In other words, instead, just working for one employer at a time, I could do advisory and just work for two, three, five different companies and like, effect change in. In a different way. Right. A scale, a larger scale. So that actually made me start my own business, and now I do consulting in property management.
Adrian Danila [00:20:03]:
But also part of my business is, you know, is the podcast, right? The four out of five podcasts are multifamily related.
Pete Joseph [00:20:11]:
It's incredible, man. So it's. It's. That's to see you go. You like, like groundskeeper to vp, right? It's. What an awesome story. And it just goes to show, work, just work at anything. And it'll.
Adrian Danila [00:20:25]:
It's. It's also America here, too, because people work hard in other countries too, right? But the upward mobility that we have here in American society, I. I'm not aware of anywhere else in the world. The opportunity. So just for everybody that's watching, if you really question if the American drill dream still still exists, I. I can. You know, you're looking at it. Not that I, you know, made like, tens of millions of dollars.
Adrian Danila [00:20:53]:
No, I. I made a life beyond, you know, my wildest dreams. And I've done things that I would have never thought possible, like, you know, 20, 25 years ago, I would never think that, you know, I'm not a podcast, you know, be known by thousands of people, you know, go places. Never, like, there was never in a plan, just happened to work out the way.
Pete Joseph [00:21:14]:
It's nice to hear nowadays, man, that the. The American dream is not dead.
Adrian Danila [00:21:18]:
No, not. Not at all.
Pete Joseph [00:21:19]:
And it's. I never felt it was, you know, and it's just. But you see so much out there and, you know, I don't want to get into this, but, like, it's. It's nice to hear, you know. No, this. It worked well for me. Right? And it's.
Adrian Danila [00:21:31]:
It's still works. It works very well.
Pete Joseph [00:21:34]:
It works very, very well. And with that, what would you say to the podcasting? Because that. I'd say that's become probably one of the biggest parts of your life now, right. Really getting your message out a very important part. What's your time investment in that? Would you say.
Adrian Danila [00:21:51]:
Daily, weekly or monthly? I'll just say I work generally speaking, right. In my business, 12 to 16 hours a day, sometimes a full day on, you know, probably like Saturday, Sunday. So probably looking at 80 to 100 hours a week. I'll say between shooting podcasts, posting and all of that, I think a good, probably like 30 hours, maybe a week. Oh sometimes more than that.
Pete Joseph [00:22:27]:
But this is. It is your whole communication for your company.
Adrian Danila [00:22:32]:
It's, it's a good part of it. Not everything, right. So but podcast is kind of like everything revolves around podcast. Right. Everything that we do adjacent. Right. Like written content revolves in good part around, around the podcast. So yeah, I will say that's the central piece.
Pete Joseph [00:22:56]:
Well, we always used to say coming from. I came from the advertising world and it was. You would look at all of your stuff, how to work in synergy with each other. Right. And it's the podcast gives that perfect like seed to kind of spawn everything else off of. Right. In the sense of like you could do your newsletter off your podcast. You could do everything kind of off that podcast.
Pete Joseph [00:23:17]:
So it does kind of work as that beacon right in the middle to go from that and you take it. Your main focus with that beacon is LinkedIn, correct?
Adrian Danila [00:23:27]:
Yes. I'll say 95, 90% of all folks that I'm doing business with, where I want to do business with are on the platform. Really. So not to say here that we're not playing on other platforms. We, we also post not as heavy, but we also have presence on Instagram, Facebook, Tick tock.
Pete Joseph [00:23:56]:
But your mate, your Main is definitely.
Adrian Danila [00:23:58]:
LinkedIn 100 LinkedIn is our 90% of our focus is LinkedIn.
Pete Joseph [00:24:05]:
Have you has the pods, podcasting or any of your podcasts kind of helped you with clients? Like because I see you whenever we talk, you're always bringing people in to be on maintenance masters and right. It's what we shoot here. How has it is it has it helped you to close deals, to move deals, to advance somebody? Like just the pure fact. Because I know it has for us like little things that just kind of like people pop open. They, they, they, they pop up when they hear it. Right.
Adrian Danila [00:24:37]:
So I'll say this to everyone out there that's watching content in general and podcast in particular is the difference between knocking on the door, soliciting business and having business knocking on your door. Wanted to do something which instead you chasing business, it's kind of the other way around. You know, you turn the tables and then through the content that you produce, thought leadership, whatever you do, if it's of quality, right? Again, like I don't want everyone to believe that if you're just gonna show up, like that's gonna be enough. It's been a very long process for me, which I'm still like super early in a game and things change always so fast. So I'm always like students still a junior in it. But then you also have to produce stuff that people wanted to consume, people wanted to read. If it's written content, people wanted to watch, if it's video content, everything that's like less than that. I won't discourage you to continue, but I will say that you will really have to like look at yourself in a mirror with a very critical eye and say there's really room for better here.
Adrian Danila [00:25:56]:
Right? It's not. The algorithm is not algorithm here. Like it's not somebody else that hates me or whatever. It's purely the fact that the market doesn't deem your content as valuable. It's is, is the way it is.
Pete Joseph [00:26:16]:
That's great way. It's only true and it's funny. So with that said, what is the best type of content that works was the best video stuff that you've noticed that kind of pops off? Have you seen like those seem to work or.
Adrian Danila [00:26:29]:
I think, I think it varies. There's messaging various too. Right. I think things that I do because I'm, I mean I do everything that I'm. Because I'm passionate, including everything that I do for business. I don't look at it as just, you know, checking the boxes because, you know, they're making me money. So I love everything that I do. And that's like a huge plus because I, you know, wake up sometimes 4 o' clock in the morning and I don't stop until 10am, 11am, 11pm because I get so excited.
Adrian Danila [00:27:03]:
Like for me it doesn't feel like work. So I, I think, I think that's, that's kind of wanting be, be passionate about what you do. Like if you're really doing it, like to check a box, I, I think it, I think I, I think you could still get through. But that's not, that hasn't been my personal experience.
Pete Joseph [00:27:25]:
Like it shows.
Adrian Danila [00:27:27]:
You can tell a hundred percent, 100%. And the reason why in person, the in person podcast is like no other experience that you know could be replicated is for the same reason, because what you say here, you know, your body language, your face expression and everything, the way you word words transpires through those cameras out there. People could actually feel the energy, the emotions in a room. It's. It's totally different than like a online experience. And I've done plenty of that right online to tell the difference. And I could tell you, unless there's a incredible, like, I guess, challenge that I can, you know, meet someone face to face, I try to avoid every single opportunity to do virtual. Once I learn what, what in person does, like, I don't want to go back to do any, any virtual anymore unless I really have to.
Pete Joseph [00:28:31]:
It's really hard, too, because a lot of people, you have your guests come in to shoot. Whenever we've shot you. They've come in Kansas City. Teddy Melvin was in your Iowa roofing guy. Right. We just had Sean in from. Where was he?
Adrian Danila [00:28:47]:
Sean on New York.
Pete Joseph [00:28:48]:
New York. Right. So it's. And you've always been a huge component of saying, I want it live. Right? Like, and there's a lot. Riverside. What's the other one? Stream Yards. There's a bunch of programs out there, and I'm not knocking any of them.
Pete Joseph [00:29:03]:
They're great, right? But like, there's something different about being here.
Adrian Danila [00:29:08]:
It's. It's a different product. Like, what I mean is, like, there's two different things. They don't belong in the same family. Okay, Just so you understand, pro. They're both called podcasts, but they're not even like step, step siblings, step sister, brothers. There are two different universes. I, I promise you that in person, podcast versus an in studio.
Adrian Danila [00:29:32]:
There's. There's almost nothing in common. Right. There's no, there's no feeling, no emotions being transmitted. Very little. Right. Versus what's here, you know, the real.
Pete Joseph [00:29:45]:
Deal, you can actually feel. And it's true. Like, and it's like. And I consider you a friend. I consider you an acquaintance. Right? But you can truly feel. I don't see. We work with some clients and they have just by design, they can't all be in the same.
Pete Joseph [00:29:58]:
It just would be impossible. But you can truly feel. Just. We've been on to help produce them, and you'll be sitting in the background and someone will be on and they'll be doing their stuff and you could see and then they all come into the camera. But like, with us, we met you downstairs, we talked, we had that, like, the energy started immediately. Just. So the fact that when we said we couldn't even wait to start talking, right to the point where I had to go back. Hold on a second, Adrian.
Pete Joseph [00:30:22]:
Let's get back. Let's give it a little context. It. It happens like this every single time. If they truly care. I've had people come in and it's like, come on, man, come on, give me something, right? But if they truly care about. Shouldn't be a problem at all, right? And it should. And it.
Pete Joseph [00:30:40]:
The difference. It. If you haven't done one in person, guys.
Adrian Danila [00:30:47]:
I encourage you to try it. You know, and if you had a like, narcotic experience, it's is the getaway drug. Once you do one, you'll pull, you'll suck in if you're really passionate about this, because if it doesn't, if they, if this same person experience doesn't move, you probably you shouldn't be doing podcast. Just I'll say the all honest true, right? You shouldn't be doing podcasts. So I think, you know, that would be like a very great way to tell if you wanted to do this for a long time if you know, if you're gonna be investing time in it. You know, rent a, you know, come here. You know, scotch. Come, come here.
Adrian Danila [00:31:28]:
You know, spend an hour or two in the studio. Just do a freestyle or do anything, right? Look at a video after that. And if you didn't enjoy the experience, probably podcast is not your thing. You shouldn't be, you know, spending more time doing podcasts.
Pete Joseph [00:31:44]:
And it's what I noticed with you. A lot of people come in and they, they, they'll say stuff like, you know, I'm just so nervous being in front of the camera. I'm so nervous this and that. And I'm like, I promise you, sit down. And they're like, how do we start talk? Just say, and it should. You won't even within. Do you even realize any of the stuff's even here anymore? Like, and it's, it's. It's such an unbelievable organic feeling when it really kicks in, right? And guys, 90% of the time it happens, right? Like, if you're with somebody that truly cares about their podcast, it will happen, right? And you're into what they do, it shouldn't be a problem at all.
Pete Joseph [00:32:21]:
Try and get out there, shoot in a studio, even if it's you and your friend getting together to shoot together on the. Get in the same room and get in the same. The. The outcome will be exponentially better. So please, if you get a chance to do it, do it. And with that, how do you then judge your ROI from your podcast?
Adrian Danila [00:32:44]:
I honestly, honestly just, I believe that there's a, there's a balance in universe. Right. If you're gonna put a lot of positive stuff in, there'll be a lot of positive stuff coming out. I don't judge in terms of, you know, how many sponsorships I get, of course. Although, you know, I had to be mindful, right, because we, you know, we have cost, we travel, there's a lot involved and, you know, we want to, want to make sure that what we're doing it's, you know, it's profitable. But for the most part, I'll say that this is a driver for other things, right? For exposure, for opportunities, not just business. Because this is not just about money, but you, you get, you get in front of folks that probably without the podcast, you would never had opportunity to. I've been a passionate networker since I was, as long as I remember, probably five years old, really.
Adrian Danila [00:33:58]:
I had a story there with remembering that this is why I'm a networker. But, yeah, that, that's an opportunity that opens a lot of doors. Again, don't just think in terms of like, you know, money. I'm getting rich. Yeah, that's, that's part of it, right? Could be. It depends how you play though, right? Because if you're just, you know, if you're just doing it to go to the motions, just to produce volume, it's not going to get you in a good direction. But at least you get opportunity to speak with people, getting to know them at a, I'll say, deeper level than just speed dating. Because, you see, we go to conferences, we meet, you know, we have coffee, and everybody's like on a run, right? So you spend 10 or 15 minutes.
Adrian Danila [00:34:51]:
I don't spend 10 or 15 minutes on a podcast. My podcast, I try to, I make a point to have them for at least one hour. And I actually done a format now to like the ones we shot here in studio that we went for two hours. I told my guest, you might as well. If you just. If you're flying all the way from Kansas City or New York or Iowa to see me, you might as well just be ready for a two hour conversation. We gotta talk about.
Pete Joseph [00:35:21]:
Use the bathroom now.
Adrian Danila [00:35:22]:
Yeah, we gonna talk about as much as we can in two hours. Right? And we might go longer than that. But be prepared because I'm planning for this to be a two hour conversation.
Pete Joseph [00:35:35]:
Well, it says that's you and everything in life, right? You are taking that animal and you're using every bit of it. No matter what it is, whether they come in here, you're getting every bit of them here. Then you're getting every bit of the work from your content. And it's. Guys, this is all evergreen. The stuff's evergreen. Like, that's what we want to make a point of. It lasts forever.
Pete Joseph [00:35:52]:
And this man is one of the best at not just utilizing his guests when he has them in house, but utilizing that content after. That's the roi. The ROI is what you've created with it because it never ends. Right. You said, I have a pot of gold. You said that I have a treasure of all this content that could be reworked, reused, repurposed. It never. It's evergreen.
Pete Joseph [00:36:16]:
Right? And it's is that to me is like the roi, right? And you can't measure it money wise or views wise. It's because it's such a. There's so much of it. It seeps into so many things. But when you look at it from, you know what it does, you know, kind of back to, to building your brand, it's, it's, it's priceless.
Adrian Danila [00:36:40]:
Yeah. I'll put it to you this way. Do good content and you would never have to make a cold call again. When it comes to business, this is, this is only one, one of the benefits. Right. If we're talking about business, but in terms of life and relationships, I built incredible relationships with people that I never thought that I had opportunity to get in front of. This is very fulfilling in, in such an. In a huge number of ways.
Adrian Danila [00:37:12]:
Right. And then what I think that not just me, Right. You know, because this is a kind of like a selfish approach. What I, what I have gotten out of it. But we're getting feedback from, from the audience. People are actually consuming the, the podcast saying that, hell yeah, you know, like, I love that. Like, and. Or that was like incredible.
Adrian Danila [00:37:35]:
That was very inspirational. That was like, wow. I had no idea that was, you know, going on. But thank you for bringing it to life.
Pete Joseph [00:37:43]:
We've had some. When you had Melvin on, I remember listening and I was sitting in the control room and he was talking about, he came out, he was like, when'd you get your roof checked? When'd you last get your roof check? Melvin is a roofer. Hey, Melvin, if you're out there, he's our Melvin. He's. Melvin loved you. If you need your roof done, Melvin, your Iowa roofing guy. And if you're in Iowa, get your roof done through Melvin.
Adrian Danila [00:38:05]:
He's now covering Atlanta too.
Pete Joseph [00:38:06]:
Is he really?
Adrian Danila [00:38:07]:
Yeah, he works for a company that actually covers Atlanta. So if you're a homeowner in Atlanta, Melvin will hook you up. He'll. He'll get you taken care of.
Pete Joseph [00:38:17]:
It's great. He was great. But he, he said, where was I going with the Melvin story? Oh, my God. I forgot where I was saying about the Melvin story. We might have to cut that. I forgot where I was.
Adrian Danila [00:38:28]:
It's all good.
Pete Joseph [00:38:29]:
It's. What was I saying? I don't remember, pal. I'm sorry. I could. Totally lost track on that one. So reset, we'll cut. I'm going to kick another question then.
Adrian Danila [00:38:41]:
Sure.
Pete Joseph [00:38:41]:
All right, here we go. What's your favorite guest you've ever had?
Adrian Danila [00:38:46]:
Man? I think this. I will do the memory an injustice, right? If I would say my favorite guest. I had several, several guests and I'm gonna name a few. Right. But again, the list is not limited to these individuals because it's a very, very long list. But I will say I, I had a remarkable. We had actually several episodes, I think three or four now. My very good friend Tony Souza, we always make, we always have great conversation and you know, therefore it becomes very good content, at least in my opinion.
Adrian Danila [00:39:33]:
Right. I enjoy like, re watching and everything. I also had, also had Jack Daly on a show. Jack Daly is a internationally known sales coach. I think he's approaching 80 years old. He might be like 79 now. Incredibly inspiring story at like 58 or something. He started Iron Man.
Adrian Danila [00:39:59]:
He has completed several of them. A few years back, he had a, you know, a serious health challenge. He was diagnosed with a brain tumor and then he took care of it. He, he like, he, he beat it. And then I think he's still very. I see him, you know, I follow him on, on social media. Still very active, but a lot of nuggets, a lot of. He, he's like an impressive guy, right? He, he speaks in nuggets and he's like very surgical.
Adrian Danila [00:40:30]:
Like almost everything that he says becomes memorable. He's another one of my favorites. Another one. Steve Halsey. He's a multifamily industry executive that ran a number of multi billion dollar companies. A incredible, you know, humble leader. And he used to be a football coach. Yeah.
Adrian Danila [00:41:00]:
University of Utah. And then he turned into real estate and, you know, making. Made an incredible impact on our industry. We had him on a podcast twice. I just had a Chris Finley. He also is a CEO of a large multi family investment and development company. He started a non Profit entryway, which helps people in situational homelessness to get back on track by helping by pairing them with apartment management companies to offer them jobs and housing. And then there's a furniture rental company court that comes in and like fully furnishes the apartment.
Adrian Danila [00:41:50]:
It's an incredible program all throughout the country. Very inspirational. And then I also had a pleasure to speak to have a guest on a podcast. Gentleman that he's a brilliant mind. He has hundreds of things that he invented throughout his life, but he invented what is now known as Windows Media Player. Yeah, he. And he, he sold it to Bill Gates. He sold it to Bill Gates.
Pete Joseph [00:42:18]:
Hey, man, come to your podcast here.
Adrian Danila [00:42:20]:
That's, that's, that's an amazing story out there. Those are the first, you know, a few that come to mind. But again, I don't do any justice by. The list is very long. Out of the 200 plus episodes that I have, you know, shot so far, this. I have a very, very long list of like, amazing conversations. Right. Probably exceeds 100 people for sure.
Pete Joseph [00:42:46]:
That's what I remember the Melvin thing. So when you guys were having the conversation and you said you learned something from every talk and you said you had great conversations, Melvin said, wait till you see the robots putting the roof shingles on. And I was like, there's robots putting roofing shingles on? He's like, no, no. And they're not like a machine. It looks like humanoid robots. And I remember that, that like you said, you always pick up these little things. And I'll remember that to this day going, how creepy is it going to be when there's humanoid robots laying stuff out? To your point, everything brings, brings a great.
Adrian Danila [00:43:17]:
It's here.
Pete Joseph [00:43:18]:
Yeah, it's, it's, it's. It's pretty impressive. What, what's the biggest mind shift, mindset shift people need to make for video podcasting, you think? Like, because a lot of. Yeah.
Adrian Danila [00:43:31]:
I think they, in their mind, they're overthinking the process. I think that they're looking from outside, looking in and maybe look at, you know, folks that have done successful podcast. They see a fancy studio or they see just a studio or whatever and they get intimidated. They think, you know, how am I gonna be on camera? I just tell them all, like, look, bro, you. You could do a podcast on your phone. Like, literally, you could go live, like, you know, use your Streamyard app and you could do like. I've done that. So I've done.
Adrian Danila [00:44:12]:
We, we actually have done like at a. Com. At a few conferences. My Partner and I last year we did a LinkedIn live events to where we connected our phone, my phone only on Stream yard. And we basically filmed ourselves like ourselves going to people and talking to people at the event on a threshold floor. And that was a podcast. You know, we went live for an hour, sometimes for close to two hours another time. There's nothing to it.
Adrian Danila [00:44:41]:
Like, it's just a conversation where there's like a monologue. Because it doesn't have to be a conversation. It's just like, think about you. You have like so many quality thoughts go through your mind every day if you try to get them out. You know, just speak at a camera, share your thoughts at a camera. That's a podcast, right? Talk to a friend, talk to someone, talk to a stranger. That's a podcast. The fact that you're gonna have a camera filming you, it doesn't mean anything.
Adrian Danila [00:45:11]:
If you really think that there's no cameras filming you every step of the way, you're living in denial. We're like what we consider like 20, 30 years, big brother. We're way past that. We are way even. Your refrigerator is probably filming you right now. If you're in a kitchen, probably has a hidden camera for sure is listening to you, I'm sure of that. But then it's probably filming you too. Maybe not filming yet, but it's more of a figure of speech, right, that I'm trying to use here.
Adrian Danila [00:45:43]:
But the reality is cameras are everywhere, so you had to be very careful how you behave. Like, you know, if not you're gonna show up on, you know, on tick tock, on like, you know, funny videos or whatever, you're gonna go viral. But, you know, maybe not in the best way, but what's the difference between somebody else filming you with their phone knowingly or not knowingly, or you just having a camera and just have a conversation while you're filmed. It's, it's the same thing. So I, I just, I just say, just, just go there and do it like, and don't, don't judge yourself too hard. Like, I sucked. I still suck. Every now and then I'll say, you know, maybe often, I don't know, I just, you know, I, I look at a production post, you know, I do what I call a post mortem.
Adrian Danila [00:46:29]:
So I started doing this a few weeks ago. So everything that we're producing or putting up for the Week on YouTube by. I get in my living room on a Friday evening and that's kind of how I relax for an hour, two or three. I just put it up on a. And run the. The conversations. We had a podcast we did for the week. I run them on my big screen TV and I just watch them on YouTube and kind of like, learn what went well, what didn't.
Adrian Danila [00:46:56]:
It's very helpful.
Pete Joseph [00:46:57]:
And it's to that point, I think, because I actually questioned, like, how would you recommend someone get started? You kind of just said it. Check, check your. Check your ego and humility at the door. Like, just don't feel like, oh, my God, I have to feel it. Oh, my. I don't look like I remember today. I was in the shower and I was shaving my head to get ready, and I was like, oh, I had like a weird, like, almost like a red mark. I'm like, that's going to.
Pete Joseph [00:47:18]:
I don't care. Like, it's going to show. I was like, maybe Adrian will let me sit on his side so it won't be. And I was thinking to myself, right? And then you have to get. It comes in your head and has to go right out. Like, you cannot think about. You have to think about the process of. And the more you do it, the less you'll even notice it's kind of happening.
Pete Joseph [00:47:35]:
It's funny. Like, you. So many people put on, oh, I don't look right or I don't feel right, or it's not.
Adrian Danila [00:47:42]:
Well, at times, things might not go as well as planned, and they don't. You know, they will not. Like, don't. But don't beat yourself down for it. Like, we have short memories nowadays, right? There's a few things that actually live through centuries where, you know, decades. It's. It's one and done. Like, just.
Adrian Danila [00:48:06]:
Just move on, you know, do it and move on. Don't give it too much thought. You know, don't be too stressed out about how is this gonna look. The more you stress about, probably the worse you're gonna make it. The worse is gonna look, the more relaxed you are. And like, let's bring it on. You have to bring your own attitude. Probably the better.
Adrian Danila [00:48:24]:
The better is going to be that, you know, final product, a conversation.
Pete Joseph [00:48:28]:
We had some of. We had some of the guys from the challenge and MTV come in and shoot, and it was pretty impressive because, I mean, those, like, those, you know, and. And we had a guy, Johnny Bananas, that's pretty big on mtv, and he were just talking to him outside, and something had come up and he's like, he's. I don't remember what it was. We were talking About I guess, you know, topics or you know, whatever. And he goes, man, I was canceled twice this year already. And like not like us like worrying about a little. Canceled twice, right? Like big time stuff.
Pete Joseph [00:49:01]:
And you look at that, you put yourself in that shoes going, man, I just, it's hard for me to get in front of the camera. This man is getting right. So you put yourself in. I put myself into perspectives. If Johnny can do that to this level and getting beaten up. Right, right. On like massive national. I can get in front of a camera and have a conversation with somebody, right? Like that's how I always get myself to sit there and go, if he could do it.
Pete Joseph [00:49:24]:
And he's dealing with being on MTV and all this other stuff and having millions of followers, me with my little couple of hundred shouldn't have a problem, right? If you put it into perspective like that this man can go, almost canceled twice this year. What are you talking about? Move on. Yet you look at it like I, then I can mess up, then I can say, right. It puts you into that same right. It gives you perspective.
Adrian Danila [00:49:49]:
Even things that you might be judging yourself on saying, you know, that was messed up out there. People might interpret a different way. They might look at it and say, yeah, I've done that before too. I screwed up that way too. I love it. Because it's human.
Pete Joseph [00:50:09]:
It's human, it's human, it's human, my brother.
Adrian Danila [00:50:12]:
And this brings, I guess, you know, another thought. It's a very good reason why TV the way we know it, classic TV is dying and there's no way around it. And podcasting and YouTube is blowing like by the day, is, is growing in incredible, an incredible pace because people are craving real, unscripted, unfiltered conversations. They don't want to see the sanitized content, the super post produced content. They just want to see people being people by being humans. Especially now in advent of AI because everybody's talking about technology, artificial intelligence and the technology is, you know, taking over and you know, leaving people without jobs. I think more than ever now it's important for us to remember that we're human. And one of the ways to express is really podcast.
Adrian Danila [00:51:12]:
Like I, I strongly believe it's a form of a, it's an amazing form, very powerful form of expression. It's podcast.
Pete Joseph [00:51:21]:
I, I follow a good amount of podcasts just being in the industry, just shooting and a lot of the stuff I'll find, like I'll watch, I watch this one, it's Billy Corrigan from Smashing Pumpkins. Does a podcast and he has all these people on, and it's just so unbelievable to watch. And you think you know somebody if you're a fan, right? Like, I'm a fan of certain stuff and like, I'm a super fan. And then you see that person be them self, and you're like, I had no clue. Right? It just, it takes that something about seeing them on a stage or on TV or on a movie or whatever it is. And then you take them and you whittle them down to just a couple hours of a conversation, and that person really comes out and it's kind of like, wow, I never saw that person became human to me now, right? I don't like, they, maybe they. And like, everybody puts people on pedestals, but maybe for a second they just became off and they were like, you right? That's what I love. Like, I love watching that stuff and going, that dude's like, me, like, like he was talking about, like, writing a song and he's like, yeah, I stole that intro from Kiss.
Pete Joseph [00:52:25]:
It was blah, blah, blah from Love Gun or whatever. And you listen to it, you're like, oh, my. I never. And you think this guy was like, no, I stole that. Or Dave Grohl talking about how the intro to Nevermind is from something like Sly in the Family Stone, blah, blah. And you listen to it, you're like, and you never. And it makes him real because it makes him think, like, you going, I would have done that too, going, I love that. So I'll put it in my song I like.
Pete Joseph [00:52:51]:
Or a painting or fixing a car or whatever that podcast might be about makes that person now like you, right? Because you see how they got to things. It, it takes all of the armor away and it really. And it starts to fall off as the podcast goes on, right? You could see them start to warm up. Like I always told you, I said I have to shoot you, right? Because you get comfortable and you relax and you say, reset this time. But it's, it's. I can always see various. Like, you see him just kind of, right? And it like, to your point, television's dead. Movies, Geez, I don't even want to get started on movies.
Pete Joseph [00:53:26]:
They're horrible now. Like, you can't see anything good.
Adrian Danila [00:53:29]:
I, I, well, it's very funny that you're bringing movies, right? I started this. It became a tradition in my house with my son. I think, like, five, six years ago, we started blocking off Saturday afternoons. This is just us time. We don't nobody. Nobody calls Nobody does anything. It's just him and I watching movies. And he was, you know, he's about to turn 8.
Adrian Danila [00:54:01]:
He was more than five years. He was like 11, 11, 20, 12 years old. And then I got him exposed to movies, but very deep movies, you know, not anything like entertainment. Superheroes. Now, we don't watch that stuff. I mean, he might watch some of that on his own time, but when we watch, we watch the. The deeper stuff, you know, Godfather, Once Upon a Time in America, Pulp Fiction, the Usual Suspects.
Pete Joseph [00:54:33]:
Bronx Tale.
Adrian Danila [00:54:34]:
Yeah, Bronx. We watch those Casino. We watch those pro, like five, six, seven times each. And I don't mind going back and re watching because there's so little out there that's being produced that's even halfway decent. I just. It's an embarrassment, like, to me, I'm looking at the stuff and. And it's so embarrassing, like, including stuff that's like, you know, coming up with a, you know, big, like, I guess promotion and everything. I can't resist more than five minutes.
Adrian Danila [00:55:08]:
I had to, like, turn it off. I had to go, you know, watch something else. So you're. You're absolutely right. I just. I feel for the industry because I'm. I'm a passionate movie watcher, right? Incredible stuff that's been made. 60s, 70s, 80s, 90s, and like after the 2000s.
Adrian Danila [00:55:32]:
I. I don't. I don't think that the industry has a whole lot to, you know, to show for, unfortunately, everything. So, like, it's kind of like produced from. Just very low. I. I think. I don't.
Adrian Danila [00:55:49]:
I just don't understand. Well, and there's also reason because the ratings are plummeting too. Like, people are not watching this stuff anymore.
Pete Joseph [00:55:56]:
You think people are just running out of ideas.
Adrian Danila [00:55:58]:
They. Oh, not to even get into that because, you know, they keep recycling stuff. Like a good storytelling man. We're both like a good storytelling man. Like, there's always out there. Like, look, if you're doing movies, if you're in Hollywood, or like, you're just doing movies, let me tell you something. Watch some podcast, bro. Like, literally watch some podcast, pick up on some great storytelling, man, and it'll make you a movie.
Adrian Danila [00:56:26]:
I could promise you that. I'll watch that type of stuff. Well, pal, a thousand times.
Pete Joseph [00:56:30]:
This is what this podcast is about, right? It's about other people's podcasts, and they're passionate about why. And I'm knowing more about you. Just, I started this because Marne, when I was looking for something new to do, said, you've always Loved movies and film. Do it, like, learn. That's why we got that big camera, right? And it just fell into this, right? Because this became. I could. I mean, I could shoot a movie, but it's not good, right? But like this. I can actually bring people stories and messages and let them tell, right? It's.
Pete Joseph [00:57:07]:
It is the way there's so much. It's. It's such a weird mindset to see it shift from something. Like when I would. We were. Weird Science was on today. Like the old 80s weird science. Like all those, like, what was it? What was that guy's name? That was John Hughes, right? All those Breakfast Club and all those movies.
Pete Joseph [00:57:25]:
Like you could. All of that has the mindset of sitting there to watch that and to take that in, right? Like, I remember my high school career I thought was gonna be like that, right? And then you get there and you're like, it's a little different, right? And it's. But it gave you this illusion and something to think about. That's what podcasting does now, right? It gives you that look into something where I'm a middle schooler in high school. What's it going to be? Like? Watch the Breakfast Club. It gave me an idea, right? Or like, kind of how stuff looked. That doesn't happen in cinema anymore. Like, it's not a snapshot into a day in the life of.
Pete Joseph [00:58:01]:
Or legit. Like, even if it's fantasized and fake, it still doesn't bring out any type of awe in you. That's what, like I said to my point about the Billy Corrigan podcast. Like, it makes me sit there and look at him and go, oh, wow. Like, the awe is there again, right? The excitement is there again. And you don't get that from anything, anything anymore except podcast podcasts.
Adrian Danila [00:58:29]:
That's. What is that, brother? That's. What is that? I'm a hundred percent man. I like, I don't know what the future looks like, but I know the present and that's where the president is at in. In a podcast. Also, I, I want for people to think about competition. Like, you know, when you're thinking about, like making into YouTube, it's incredibly hard, right? And I'm not one to say that, you know, I'm successful. I.
Adrian Danila [00:58:55]:
I'm still a beginner there. But make it in a world of podcast, it's easier than just about everything else. Like when it comes to like building a brand, you know, building a name, something consistent. Because believe it or not, there's not so many podcasts. Out there, like nation worldwide. I think active ones are like 700,000.
Pete Joseph [00:59:19]:
Yeah. It's not many at all.
Adrian Danila [00:59:21]:
Yeah. Which is not a lot. But they don't produce a lot of content. And most of the podcasts don't go past the second, third episode. They die. They just, you know, they tried for a couple of episodes and they, you know, they just kill them. So I actually had one because I, when I first started, I thought that I should be doing my first podcast in audio. And I use one of the, One of the audio apps which was kind of a handy.
Adrian Danila [00:59:53]:
Right. The three to one podcast. That's. That's one that I buried. It's still out there, you know, but I buried it. I did probably like five, six episodes.
Pete Joseph [01:00:03]:
Like my bald one. Like my bald podcast.
Adrian Danila [01:00:06]:
Yeah. And it was. Yeah, it only lasted five, six episodes. So I could see how that happened. But I went to, like, different things, like upgraded to video. Right. You could always get audio from video, but you can get any video from audio. So.
Adrian Danila [01:00:22]:
Yeah, you know, when you, when you get a video, you're gonna have that, you know, audio file that you put on a, on a podcast platform. And, you know, you do your transcripts with AI and all that. There's just so much that you could mill from like one piece of one hour conversation to our conversation.
Pete Joseph [01:00:37]:
You're the king. You're the milk king.
Adrian Danila [01:00:39]:
I'm. I'm kind of like a. I'll say, like a contender or something like that.
Pete Joseph [01:00:45]:
You're up there, bro.
Adrian Danila [01:00:48]:
I wish I had a team with like, you know, two, three more people. And it's, it's gonna happen one day. You know, it's the nature, progression of things. But with a couple, like, two, three more people, I have so many things in mind that we could do with all this content that we're producing that you will blow people's minds by. We could, like, scale this. Triple the amount of, like, content that we're putting out. We could triple that.
Pete Joseph [01:01:17]:
Yeah. I might know a company that could help you out. I'm just saying. Just saying. One more quick question before I get to this. If you could go back and do it all different, would you change anything today about getting into podcasting? Would you kind of go down a different road? Maybe start a little different? What would you do different?
Adrian Danila [01:01:35]:
Well, considering that for me was more than anything a matter of resources. Right. So I don't start with, you know, sponsors. I, you know, I was a W2 employee. You couldn't even go because, you know, it's a Conflict of interest there. Right? So you don't want your employer to feel that there's anything fishy out there. You know, you're hitting people for money to sponsor. So it was strictly just a passion for, you know, me having conversations with people and also letting others into our conversations.
Adrian Danila [01:02:07]:
Basically, that's what it was. Back to the question if I would do something different. It's kind of hard, right? If I had the same resources, probably I'll follow the same path, you know, find a little more money, upgrade to, like, a full Zoom account, you know, paid Zoom account. So I could go for an hour, find a few hundred bucks, you know, buy a camera. I don't think that's. You know, I don't think that's kind of like a concern. You could literally start with a Zoom account and your laptop camera and do that for as long as you feel comfortable. Like, I.
Adrian Danila [01:02:43]:
I keep. You know, I keep saying, and I've said this a few times throughout the conversation, that these are two different worlds, but everybody starts somewhere, right? So you build a muscle. You start building the muscle virtually, and then, you know, when the opportunity comes and, you know, you have a, you know, chance to shut in a studio or with some, you know, decent cameras or to buy yourself some cameras and, like, shoot stuff on location. Try that. But don't wait until that moment comes, because realities in life were never prepare for what's coming. And then if you're gonna wait for the perfect situation, you know, you're never gonna start anything. So I encourage you to just hit that record button and just. Just keep rolling.
Pete Joseph [01:03:31]:
And to that point, don't waste your money on new stuff, because to, like what Adrian said, a lot of people get into this stuff. They get all excited, and then they're like, yeah. And then it all ends up on Facebook Marketplace. So seriously, like, look out there on Facebook, Mark. Wonderful place to get started. But you don't need anything more than your laptop and your mic on your laptop. You can start that. We have friends that start.
Pete Joseph [01:03:55]:
She started in her closet, because she did. She sat in her closet with her computer and just did it in her closet. And it's. And I love that. And, you know, don't ever look at that stuff as bad. To me, it's all receipts. It shows where you came from, and there's nothing stronger. But I.
Pete Joseph [01:04:10]:
You remember we first did this studio looked different when you first saw it, right? It was. And as we kept going over the year, it gets tighter and tighter and tighter and tighter, and that's exactly what will happen. But unless you start. And guys, there's room out there, I'm telling you, the next Rogan or, you know, Jay Shetty or any of these people is they haven't even been discovered yet. And I think that to our point, 700,000 esque, you know, that are active, how many have just fallen off? I think Martin actually has. I think it's like million and a half. And then of those, only a half made it 750,000. Of those, not even that many are putting out.
Pete Joseph [01:04:48]:
And the. All of the big media companies are putting their money towards Netflix, putting their money towards podcasting. All these guys are starting to put it. So guys, if you ever, ever out there had any type of, this is the time, this is it, do it. Sit down in front of your computer, take Adrian and Mind's advice and start to shoot. It's the best way you can go.
Adrian Danila [01:05:13]:
100%. Gary Vee said this and he keeps saying it and I love it. Every business should consider, not seriously consider. It's a must for you when you build your business plan is to build it to where you're a business and a media company. Whatever you do for business, you're two businesses. You, you will always build two businesses. Unless your business is a media company. If that's the business that you only have one business, everything else does not.
Adrian Danila [01:05:46]:
A media company is going to be that business and a media company attached to it. That's the only way you're gonna, you're gonna penetrate the markets. And I want to share a few thoughts here of what I'm seeing as being a practitioner. Right? Not by, you know, whatever. Whoever says something on YouTube or on podcast. So I did a, I did a podcast with a young man from Colorado and we did it virtually because I, you know, I couldn't travel there. It was, It'll make sense. So after the podcast, I went to Streamyard and took a screenshot, used that as a picture for LinkedIn and type something about a conversation.
Adrian Danila [01:06:36]:
A week later, my editor, which is overseas in Romania, has gotten to post production and then he needs to write like a title for the video to put it up and, you know, just release it. And then he searches by the young man's name and then he search the Google AI search, pull that post of mine from a week ago in entire entirely. And use my words, they are using a post as a source of truth. So basically what I've done with that post, I wrote that young man's resume. Imagine how powerful is this? If you don't build your own stuff. Somebody is going to build it for you and it's not always going to be pretty. Do you really want that? Do you really want that? Like for real? Do you want. Go for it.
Adrian Danila [01:07:30]:
But I'm telling you, secondly, if you don't build a meaningful social presence with content that actually people want to stop and consume or watch the video, read, you know, read a copy, like comment, share, you're not gonna be visible, right? The old way of like, you know, Google search with a bunch of like blue links is disappearing. I do 95 of my search now on Chat GPT and I don't search. ChatGPT doesn't give me, it gives me links too, if I ask you to, but for the most part it gives me like a comprehensive answer in 30 seconds for things that it'll take me an hour to, to search on Google. Google search is that, you know, so is this like, you know, page search? Not, not completely that it's still working, but it's. Its power diminishes by the day. People now search on ChatGPT. So if you're on the other side of ChatGPT, the business that wants to be discovered via ChatGPT, you had to start yesterday. Yesterday was the best day for you to start.
Adrian Danila [01:08:44]:
But the second best day is today, all right? You must start putting out meaningful content about what you're doing in a business, about what you're passionate about. People do business with people, you put out great content and you get good interaction. Then that's going to lead to you becoming your business, becoming discoverable by ChatGPT. This is how this thing works, is the most meritocracy type system that I've seen in my lifetime. At scale. At scale. I was just looking at, you know, like Simply on my LinkedIn the other day and I had a, an average of, you know, 67 something impressions in a week, period. That's like nine, close to 10,000 a day.
Adrian Danila [01:09:33]:
Nine thousand. And I reached out to like, I reached out to a number of people. I extrapolated that. I did it times 52. How much would that be if I keep this trend and the number comes up to like, you know, over 3 million impressions and way over 1 million people reached. You can never do that in your entire life. And I could promise you that you don't have the funds to reach out to that million of people. Some companies do, right? Most people don't think about that.
Adrian Danila [01:10:06]:
You could do this for free. You could do it organically free, like it's free. It's free. All it. All it takes. It's your time. Some arming von bureau in here with us. I thought I had it on our mute but apparently yeah.
Adrian Danila [01:10:24]:
So really consider this. Start making content immediately. And the advantage of doing podcast and video is that you could always like turn that into like repurpose it into several other ways.
Pete Joseph [01:10:37]:
Shorts, reels, you name it. Sizzle reels.
Adrian Danila [01:10:41]:
Newsletter.
Pete Joseph [01:10:41]:
Newsletter. That's. That's my favorite is how you take the transfer transcription and put it into a newsletter.
Adrian Danila [01:10:47]:
Yep.
Pete Joseph [01:10:47]:
That. That's when we do that it's just like you didn't even see that one coming. Right. In a sense of like what it. And that reinforces to the point those crawlers out there for you know, chat GPT and stuff. See that first like we've had a lot of people that say and you put in. It's funny you put in chat GPT. What's one of the best ways to market my company? The first thing it'll pop up podcast because it can be utilized into the transcripts and stuff.
Pete Joseph [01:11:14]:
And it feeds those crawlers and it feeds, feeds them to find you. Right. And it's the best way to get like you said someone's going to make your story make sure it's you because it might not come out the way you want. And this is the best way to do that to. To to represent yourself.
Adrian Danila [01:11:31]:
100 it's a. It's kind of like a I'll say a widespread disease in the industry that I'm in. I told to very high level executives or companies that are worth billions of dollars. I told to one recently that you know, you probably had their products in your house here. And I asked them what's your biggest challenge? And they told me they were very honest and transparent. I said nobody knows what we do in multi family. This goes for a multi billion company. Multi billion dollar.
Adrian Danila [01:12:07]:
So if they have that issue with visibility imagine what issue has with visibility. The small mom and pop that just starts right now. Their way to get through. It's not the only way. It's not the only way but I'll say the cheapest way for any business to get through is to start creating content. That's. That's the cheapest way and the most effective really.
Pete Joseph [01:12:32]:
It's true. It's true. And with that we're going to wrap this up. Where can people find you man on YouTube and stuff. Let's.
Adrian Danila [01:12:41]:
Let's give them all the LinkedIn. Adrian C. Danila I'm on LinkedIn. I love to connect there with you all. And we're on YouTube. It's multif family X Media. That's our main channel. We also have a secondary one which we're not publishing a lot on.
Adrian Danila [01:13:00]:
It's multifamily X media. Well, highlights. So we have those channels. We're also on, like, other channels like Tik Tok and. And Instagram and Facebook, but those are kind of, like, secondary for us. So, Adrian c. Danila on LinkedIn, and then if you're connecting with me on LinkedIn, like, my entire ecosystem is there. From there, we could connect.
Adrian Danila [01:13:26]:
I could direct you anywhere we. Where we post and also all the podcast, major podcast platforms like, you know, Spotify and Apple Music and Amazon Music and everything.
Pete Joseph [01:13:37]:
And guys, I strongly suggest look them up on LinkedIn if you truly want to find. See a man that uses every bit of his content. And like I said, that's a big thing for me. As people come in and they're like. I'm like, man, you're leaving meat on the bone. You're leaving a lot of meat on the bone. You're not cutting it up. You're not.
Pete Joseph [01:13:53]:
You're not processing any of this. Adrian's a master. Adrian is a master. So if you get a chance to see him on LinkedIn, guys, check him out, send him a follow, reach out to him. He's incredible at what he does, and I have a feeling he wouldn't have a problem at all talking to somebody about, how do I get started? Because there is not a bigger component or opponent component of podcasting than you like.
Adrian Danila [01:14:18]:
Honestly, I appreciate it, brother. It was so great to be here, and thank you for the invite.
Pete Joseph [01:14:23]:
And this is just the first time you'll be on again with us.
Adrian Danila [01:14:26]:
Oh, I'll come back anytime. I know I'll come back anytime. There's a lot of stuff that's happening in the world, and I think it's important to just kind of like, you know, to freestyle and talk about what's happening out there, because you're seeing a lot in what you do. I see a lot in what I do. It's interesting to, you know, have these conversations. Other people are. Might be, you know, too busy, so we try to help them. Like, you know, we want to share what we see, what we understand from the outside world.
Pete Joseph [01:14:55]:
I love you, pal.
Adrian Danila [01:14:55]:
I love you too, brother.
Pete Joseph [01:14:57]:
Thank you, man.
